Concept render: scanning a Dior J'Adore bottle through Specs reveals notes, story, and price in real time.
Ahead of the public launch of Snap's Specs AR glasses, this concept was pitched to Dior to show what everyday AR retail could look like through them. A shopper looks at a product in the store, such as a perfume or anything else on the shelf, and its story appears around it in an on-brand AR overlay.
Create a concept that could sell Snap's new AR glasses technology to a luxury brand.
I proposed the idea myself: Specs as an in-store companion. A customer looks at a perfume, or any other product on the shelf, and sees its details, ingredients, and story as an AR overlay instead of a plain spec sheet. I built the concept visuals and motion with Veo 3.1 and Nano Banana 2.0 to show how the experience would look inside a real Dior boutique.
The concept was sold to the client. It helped convince Dior that Snap's AR glasses could work as a new kind of in-store retail experience before the public Specs launch.
